Campworks electric adventure trailers
Campworks is on a mission to get more people outside and redefine the way they set up camp. They design and build fully electric adventure trailers that allow people to explore further and truly live where ever they are. Campworks hired me to create a brand identity that embodies the spirit of adventure, embraces the technology of our time, and communicates their values of craftsmanship. In addition to branding and design, I also helped Campworks with art direction, strategy, website design, and social media.
CLIENT
Colorado Campworks
ROLE
Brand Identity, brand collateral, social, art direction
AGENCY
Jaffee Co.
Primary Logo
Monogram
Brandmark
Wordmark
Typography
Color Palette
Midnight
RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A
Space Gray
RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A
Desert
RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A
Alpine
RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A
Camp Fire
RGB 231 / 119 / 48
CMYK 6 / 65 / 92 / 0
HEX #E77730
Brand Collateral