Campworks electric adventure trailers

Campworks is on a mission to get more people outside and redefine the way they set up camp. They design and build fully electric adventure trailers that allow people to explore further and truly live where ever they are. Campworks hired me to create a brand identity that embodies the spirit of adventure, embraces the technology of our time, and communicates their values of craftsmanship. In addition to branding and design, I also helped Campworks with art direction, strategy, website design, and social media.

CLIENT
Colorado Campworks

ROLE
Brand Identity, brand collateral, social, art direction

AGENCY
Jaffee Co.

Primary Logo


Monogram


Brandmark


Wordmark


Typography


Color Palette


Midnight

RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A

Space Gray

RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A

Desert

RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A

Alpine

RGB 77 / 85 / 89
CMYK 69 / 56 / 52 / 30
HEX #4E565A

Camp Fire

RGB 231 / 119 / 48
CMYK 6 / 65 / 92 / 0
HEX #E77730

Brand Collateral